Large-Scale Christmas Decorations and Light Shows as a Universal Way to Increase the Visual Attractiveness of the Urban Environment in the 21st Century

Marianna Maevskaya

doi:10.55060/s.atssh.221230.033

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Authors

Marianna Maevskaya¹^{, *}

¹

Scientific Research Institute of the Theory and History of Architecture and Urban Planning, Branch of the Central Institute for Research and Design of the Ministry of Construction, Housing and Communal Services of the Russian Federation, Moscow, Russia

^*

Corresponding author. Email: marianna.maevskaya@gmail.com

Corresponding Author

Marianna Maevskaya

Article History

Received 8 January 2022
Revised 13 January 2022
Accepted 25 November 2022
Available Online 10 January 2023

DOI: https://doi.org/10.55060/s.atssh.221230.033
Keywords: Large-scale Christmas decorations
Light-spatial constructions
Video mapping
Light shows
Open public space
City context
Media technologies
Artistic image of buildings
Contemporary city
Visual attractiveness of the urban environment
Abstract: The penetration of digital technologies into all spheres of life in the 21st century has rapidly increased the speed of information transmission and formed new habits in the perception of various symbols. This process generated a new public demand for a widespread increase in the visual attractiveness of the urban environment. The response to such a request was the development and widespread dissemination of video mapping as an important form of urban art. Another notable trend of recent times is the trend of large-scale constructions of New Year's light-spatial structures, modeling another level of reality of urban architecture, different from the ordinary one. The breadth and mass distribution of such “urban decoration” in completely different parts of the globe, significantly different from the established traditions of festive decoration of cities even 30–40 years ago, forces us to take a closer look at this phenomenon, which in recent years has become a striking feature of urban life in the 21st century.
Copyright: © 2022 The Authors. Published by Athena International Publishing B.V.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/).

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ris

TY  - CONF
AU  - Marianna Maevskaya
PY  - 2023
DA  - 2023/01/10
TI  - Large-Scale Christmas Decorations and Light Shows as a Universal Way to Increase the Visual Attractiveness of the Urban Environment in the 21st Century
BT  - Proceedings of the 4th International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2022)
PB  - Athena Publishing
SP  - 247
EP  - 252
SN  - 2949-8937
UR  - https://doi.org/10.55060/s.atssh.221230.033
DO  - https://doi.org/10.55060/s.atssh.221230.033
ID  - Maevskaya2023
ER  -

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